Sales event

Project Description: As the lead designer for Adyen's 2023 annual sales event, I crafted a cohesive visual identity to inspire and motivate the commercial teams for the upcoming year. The event showcased Adyen’s versatile solutions, insights into active regions, and commercial pillars, while fostering connections and sharing stories.

Responsibilities: I designed all visual assets to ensure a seamless and captivating experience. This encompassed the event's identity, stage design, speaker presentations, print signage for the venue, menu cards, a set of playing cards, and live stream assets. Each element, from dynamic bumpers and elegant lower thirds to vibrant backgrounds, was meticulously aligned with the event's identity, creating a visually cohesive atmosphere that truly embodied the spirit of Adyen.