Adyen - Berlin

Project Description.

We aimed to enhance Adyen's photography library for various marketing and advertising efforts to better connect with modern audiences. The focus was on creating visuals for key industries, including Food & Beverage and SaaS platforms, with a particular emphasis on Adyen terminals and their new card-issuing offer.

My Responsibilities.

  • Reimagining the brand’s photography style to create a more candid, visually simple aesthetic.

  • Developing an authentic visual narrative centered on real-world usage of Adyen terminals and card services.

  • Crafting the shot list, selecting talents, and choosing appropriate locations to ensure the photography conveyed industry-specific relevance, targeting key sectors like Food & Beverage and SaaS.

  • Leading the creative direction to ensure the visuals would drive higher engagement and align with Adyen’s marketing objectives.

Outcome.

The updated photography style successfully delivered a fresh, modern look that resonated with Adyen’s target industries. The visuals crafted an authentic narrative, emphasizing Adyen's terminals and card issuing offer, ultimately boosting engagement across marketing platforms. This approach positioned Adyen’s visual assets as more relatable and relevant to their audience.

  • Art Direction: Leander Bormann

  • Photographer: Constantin Mirbach

  • Production: Friends of Friends

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