Digital Payments — Leander Bormann

ADYEN - SAO PAULO

Project Description

We set out to expand Adyen’s photography library by focusing on digital and subscription payment solutions, specifically crafted to appeal to modern digital businesses. The goal was to visually capture seamless online payment experiences, with a special emphasis on the LATAM market. These visuals were designed to be adaptable across multiple marketing channels, including websites, social media, advertisements, reports, and guides.

My Responsibilities

Developed the creative concept and led the overall direction for the photography library.
Created a visual strategy that portrayed online payment scenarios in an engaging, relatable way for digital businesses.
Planned and executed the shot list, talent selection, and location scouting to authentically represent the digital payment journey.
Ensured all visuals aligned with Adyen’s broader marketing goals for maximum impact across various platforms.
Worked closely with the production team to deliver visuals tailored to Adyen’s LATAM market and digital business objectives.

Outcome

The completed photography library effectively showcased Adyen’s digital and subscription payment offerings through dynamic and versatile visuals. These assets reinforced Adyen’s reputation as a leader in digital payments, particularly within the LATAM market, and were successfully utilized across a range of marketing materials, from social media to business reports.

Team