Photo and video library - Payment Moments
Project Description.
We created an imagery library to showcase in-person transaction moments across industries served by Adyen, focusing on close-up transactions. The library, consisting of photos and videos, was designed as a visual foundation for global digital ABM campaigns. Each scene was carefully staged with props to indicate the industry, focusing on payments over countertops or mobile devices. Assets were shot in a studio environment to allow for post-production replacement of terminal screens, phone screens, and payment cards, enabling localization for different currencies and credit card schemes.
My Responsibilities.
Concept development and creative direction.
Designing a scalable and cost-effective visual strategy by shooting in a studio environment.
Staging each scene meticulously to ensure industry-specific authenticity through thoughtful prop selection, emphasizing close-up payment moments.
Ensuring all terminal screens, phone screens, and payment cards were shot in a way that replacement was possible in post-production, allowing for easy localization with different currencies and credit card schemes.
Creating localized versions of the assets for different markets, including variations in EUR, GBP, and USD currencies, as well as Visa and Mastercard card schemes.
Coordinating with photographers, videographers, and production teams to maintain a cohesive visual language.
Collaborating closely with the marketing team to ensure the assets aligned with the specific needs of digital ABM campaigns, providing visual content that could be paired with copy to reinforce key campaign messages.
Outcome.
The resulting imagery library successfully captured a wide range of payment scenarios across various industries, providing Adyen with versatile and scalable visual assets that serve as a valuable foundation for future campaigns of different types. The project resulted in 84 individual video assets and 28 photo assets. By creating the scenes in a controlled studio environment, we were able to significantly reduce production costs while maintaining a high level of quality and flexibility in staging diverse payment environments.
