Retail - Fashion — Leander Bormann

ADYEN - SAO PAULO

Project Description

We aimed to showcase Adyen’s payment solutions for the retail industry, with a focus on the fashion sector. The goal was to create visuals that depicted authentic retail payment scenarios, appealing to businesses seeking efficient and reliable payment systems. These images were designed to support various marketing initiatives, including websites, social media campaigns, and advertisements, specifically targeting the LATAM market.

My Responsibilities

Led the creative direction for the photo shoot, ensuring the visuals effectively highlighted Adyen’s payment solutions for the retail fashion sector.
Developed the shot list and collaborated with the production team to create realistic retail payment scenarios.
Coordinated the selection of talents and locations to represent authentic retail environments, with a focus on the LATAM market.
Ensured the visuals aligned with Adyen’s broader marketing goals, delivering content suitable for websites, social media, and advertising campaigns.

Outcome

The resulting images captured authentic retail payment moments, showcasing Adyen’s solutions in a way that resonated with fashion retailers. The visuals were successfully integrated into a variety of marketing initiatives, including social media, websites, and advertisements, strengthening Adyen’s presence in the LATAM retail market.

Team