ADYEN - AMSTERDAM

Project Description

We focused on creating a series of photographs for SaaS platforms in the food and beverage industry. The goal was to capture authentic scenarios that highlighted the seamless integration and practical benefits of Adyen’s payment solutions. These visuals were designed to support Adyen’s account-based marketing efforts while also targeting potential SaaS companies in the food and beverage sector, emphasizing reliability and user-friendliness.

My Responsibilities

• Led the creative direction, ensuring the visuals effectively showcased Adyen’s solutions for SaaS platforms in the food and beverage sector.

• Collaborated with the production team to develop a shot list that captured realistic, industry-specific scenarios.

• Managed talent and location selection to ensure authenticity in portraying the integration of Adyen’s solutions.

• Ensured that the visuals aligned with Adyen’s marketing strategy, focusing on reliability and ease of use to support account-based marketing efforts while also targeting potential SaaS companies in the F&B sector.

Outcome

The resulting photography series successfully captured authentic food and beverage industry scenarios, emphasizing the ease and reliability of Adyen’s SaaS solutions. These visuals enriched Adyen’s photography library and were utilized in account-based marketing campaigns, enhancing targeted outreach in the food and beverage sector, including SaaS companies.

Team

• Art Direction: Leander Bormann & Maximilian Pazak

• Photographer: Pim Hendriksen

• Production: Joffra Creative Management